Home Staging

An Estate Agent specialises in pricing, promoting and selling your property but a Home Stager will increase the appeal of your home to speed up the sale and maximise profit.

To successfully sell a house you must get 3 key things right: PRICE, PROMOTION & PRESENTATION

FIRST IMPRESSIONS LAST

The majority of buyers start their property search online, so well presented rooms are vital for creating an emotional connection with the buyer. A decision on a property is made in a matter of seconds, so it’s vital to make the right first impression and suggest an aspirational lifestyle to your target market.

BUYERS SHOP WITH LOGIC AND BUY ON EMOTION

When you’re looking to buy a home you create a wish list of the things you’d like, such as open plan kitchen, 4 bedrooms, en-suite, large garden, good schools etc. Buyers however tend to buy a home because it has the right feel, even when it doesn’t tick all their boxes. Think back to what attracted you to your home when you bought it.

90% OF BUYERS CAN’T VISUALISE

The majority of buyers are unable to envisage themselves in a house if rooms don’t have a clear function or suggest how furniture fits into the space. Tired and dated homes only really attract investors looking for a bargain. Some homes sit on the market for months or years, because they don’t show well or are inappropriately priced. After a while buyers assume something is wrong and the house is forgotten. Even when the asking price is reduced a house may not sell because there are a multitude of other reasons buyers don’t put in an offer.

Property Developers dress their homes beautifully to seduce buyers, as an empty houses looks unloved, highlights blemishes, and leaves people wondering why it’s empty.

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A Consultation is tailored to your home and takes into account a multitude of internal and external factors. Using Home Staging techniques we dress your property for sale with existing, rented or purchased furnishings and the services of local and experienced trade contacts. Once the house is transformed, compelling ‘after’ photos must be taken for your Agent’s Promotional Material. Amongst other strategies, staging a home involves de-personalising and increasing light and space, so a buyer can imagine themselves living in your house. A simple re-style can be completed in a few hours, whilst the average house takes a full day.

In many cases Home Staging increases the sale price by thousands of pounds more than invested and spending at the initial stage is the best way to help your property sell. Selling property can be a stressful and uncertain time, so selling quickly means fewer costs and less headache. Spending on a property you’re selling may seem counterintuitive, but Home Staging adds more value than it costs, gives you competitive advantage and costs less than your first price reduction.

Contact Sarah at sheDECO for further information or to book your Home Staging Consultation today…

styling homes to sell or enjoy…

Home Staging